Apples anyone?

2 12 2009

Ingenious and well executed viral by the Mill. We’d all better stop resting on our laurels and get that thinking cap out of the cupboard and back on our head to compete with the likes of this spot. The Mill using 3 iphones, some clever maths and hours of rendering to create apples, in the big apple. Makes my Betfred poker chips look like tron.

And here’s how they did it.





Muppets Bohemian Rhapsody

2 12 2009

Mamma?





Jedward set to rake it in…

29 11 2009

…bit of a guilty pleasure…

Anyone following my twitter/facebook feeds will know that i’ve been a big supporter of John & Edward on this years X-Factor. Their music has been an inspiration and they have for sure made it actually watchable (it is duller than dishwater now). So I was very happy to read the following on the telegraph website:

Jedward have been given a deadline to accept a £50,000 offer to fly out to the jungle and take part in I’m a Celebrity.
I’m A Celebrity executives have reportedly approached the 18-year-olds’ mentor Louis Walsh who is now attempting to convince their parents to let them go.

Louis is hoping to persuade them it’s a good move for their career, but still believes ITV haven’t offered enough money.

Entertainment industry experts have predicted that the brothers could earn around £2 million in the next year, despite leaving X Factor well before the grand final.

They are contracted to perform at the official 30-date X Factor tour – for which they will be paid £180,000 – and there is talk of a autobiography being rushed out in time for Christmas.

Asked about the prospect of joining I’m A Celebrity yesterday, John said: “We’re up for any challenge, we’ve got to think about it together and see if it’s for us.”





What is the value of a blog and what do stats mean?

26 11 2009

Do you hold a horse race in a field of Rocks? Do you plough the sea with oxen? You would cripple the horse and you would drown the oxen.

Wise words from Amos 6:12

Yesterday I, in a brief moment of self celebration, let some of my closest friends know that my blog (which you have wisely hunted down and are hanging onto every word of) receives around 200 hits a day. I wasn’t quite expecting raptuous applause or a toast, but positive acknowledgement would have been nice. Instead I was greeted by an unexpected but highly amusing anecdote. A friend, who I will refer to as Sarah (that is her name after all) said that she visited daily. I was overjoyed. She continued to say that it was because it has all the links that she likes to follow in one tidy place.

She uses my blog for the links on the side. (Sarah also requested that I add another link for her, of course I will oblige, after all she is a fan).

But this got me thinking, how often do we misinterpret things and create assumptions that effect our thinking and misdirect us? Do all of my visitors use me as a links page, am I merely a google typo or does what I have to say actually interest any of you?

Amos continues to say in a few words what I am struggling to in many:

And yet you’ve made a shambles of justice,
a bloated corpse of righteousness,
Bragging of your trivial pursuits,
beating up on the weak and crowing, “Look what I’ve done!”

That’s me told. Maybe rather than writing for the sake of it or embedding any old clip from YouTube I should focus my energies on content over crowd pleasing. A message with a purpose is worth much more than a thousand whispers in the wind.

It’s interesting that in a time where we have the ability to speak to a potentially huge and global audience we focus on current trends rather than something of value.

Does anyone still read articles about upcoming technology for 1998 or last weeks share prices? It’s worth a thought…





Water in Commercials double bill.

21 11 2009

Slightly random post today, here are 2 great examples of water being animated in tv commercials – I must admit my favourite is the shiny suds ad for it’s comical value. Give them both a watch anywho and enjoy.

Bavaria Beer – Drop

Method Cleaners – Shiny Suds

I like both of these ads, but which one is better – there’s oly oneway to find out…..poll!





Tutorial – Using expressions to control a second composition in After Effects

24 10 2009

The purpose behind being able to link properties from 1 composition to another is to open a whole new world of possibilities where; for example, you could have one slider that moved cameras in multiple child compositions for true 3D matching in nested compositions – or for applying batch effect tweaks to many layers at once – the possibilities are endless. This tutorial isn’t to achieve anything particularly cool or create an exciting composition – it’s to understand how, by using expressions, we can link properties in After Effects. Let’s get started!

First things first – create 2 compositions called “Parent” and “Child”. The child composition will be where things happen – this will be nested in the parent composition which will have a control to effect a layers opacity in the child composition.

New Comp New Comp 2

I have used basic PAL resolution / frame rate and a 1 minute duration – this doesn’t make any difference to what we are doing so feel free to use settings that work for your project.

Right – next we’re going to import an image to use as the background layer in the child composition – i’m using a pumpkin patch – again this could be anything.

Import background
Your child composition should now look a bit like this.

Child Comp
The next step is to add a solid layer – this will be the layer that we will be creating an expression for. It will lie on top of the background so we can fade in and out of black.Black

Right – now go to your parent composition, drop the child comp in and create a new solid layer on top – call this “Tweak”

05c

Turn off visibility for this layer and with the solid layer selected goto effects > Expression Controls > Slider Control. Press enter to rename the effect “Opacity” and press enter on the layer to call it “Tweak” (This is important as the expression needs these to be the same).

05d

Your parent comp should now look a bit like this. We have everything in place now to get our expression working – our compositions are named, as are our layers and effect. Go back to the child composition…

06Alt/Option click on the stopwatch next to the Opacity parameter on the black solid layer in the child composition – this will enable expressions for this parameter. By default this will be “transform.opacity” – we’re going to change that.

Change the expression to: comp(“Parent”).layer(“Tweak”).effect(“Opacity”)(“Slider”)

Once you have taken a few moments to look at this expression, let’s break it down: comp(“parent”) is telling AE which comp we want to find our control, as our parent comp is called “Parent” that is what goes between the brackets and speech marks. Next we have .layer(Tweak”) this is choosing the layer within the parent composition that we are taking out control from. Incase you’ve not already worked it out, the next part .effect(“Opacity”)(“Slider”) is telling AE to take the value of our slider to control the opacity of the black solid in the child comp.

07

Now back to the parent comp – you will notice that when you move the slider, the image fades in and out of black – congratulations – you’ve completed your very first multi-composition nested expression. Make yourself a cup of tea to celebrate!





New Funky Fanta Spot

22 10 2009




Jesus 2000 – thoughts?

10 10 2009

Part of me thinks this is cool, the other part thinks it’s slightly inappropriate. Bringing Jesus into the 21st century with moonwalking on water and firing bread from his sleeve – I need Steve McAuley to break this down….





Virgin Bingo – TV Commercial

3 10 2009

Here is the finished article – scheduled to broadcast Oct 09. It’s been an absolute pleasure working on this project (although it has been a lot of work), and Ricardo, I am sure, is destined for fame. I hope you guys enjoy watching it as much as we had making it.

Thanks

Director: Matt Barraclough, Channel M; Animation/Production (except audio): Jojopops Ltd – for Virgin Games / Virgin Bingo 2009





Virgin Bingo TV ad – Character Development into 3D

2 10 2009

pose03(low)
After client feedback on the first run of conceptual sketches here is our finished Ricardo – he went through a few different hair colours and beard shapes before getting here in wonderful 3D.

For those of you that care there were no lights used in shading Ricardo, just a toon shader and occulsion pass. He has nearly 60 facial expressions too as well as a skeleton to help him sway and his own smoothing algorithm for hi-res images.

More to come tomorrow…